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Dermatologist Brands Threaten

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By: TOM BRANNA

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According to a new study from Kline & Company, Little Falls, NJ, there’s growing concern among skin care marketers about competition from new dermatologist brands. The study, The U.S. Professional Skin Care Market 2003, observed that marketers such as P&G and Avon are reacting to the invasion of dermatologist brands with new introductions. “With their recent introductions Olay Regenerist and Avon Clinical, these companies are trying to recapture or protect market share from not only p...

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